Sample KPI
78%
Search completion
+6 pts
Executive concept · illustrative data only
The digital experience becomes measurable.
This is not a live Air Zimbabwe operations dashboard. It demonstrates the product, commercial and service metrics a connected passenger platform could expose to leadership.
Sample KPI
91%
Booking handoff
+4 pts
Sample KPI
72%
Check-in completion
+9 pts
Sample KPI
68%
Boarding pass adoption
+12 pts
Illustrative
94%
Family groups protected
+3 pts
Sample KPI
81%
Self-service success
+7 pts
Future concept
57%
WhatsApp opt-in
+11 pts
Sample KPI
24%
Ancillary attach rate
+5 pts
Passenger journey funnel
Where digital value is won or lost.
Flight search100%
Fare selected82%
Passenger details76%
Booking handoff71%
Check-in62%
Digital boarding55%
Illustrative funnel values only. Production reporting would depend on agreed analytics instrumentation and authoritative booking outcomes.
Digital health
What leadership should see at a glance.
Journey state
Healthy
No sample service degradation
Family journeys
Protected
Seat integrity monitored
Passenger communications
Connected
Email · SMS · future WhatsApp
Mobile experience
Primary
Travel-day actions prioritised
Top journey issue
Seat changes after selection
A measurable issue should trigger product investigation, operational ownership and clearer passenger recovery.
Route interest
London ↔ Harare
Diaspora demand can be understood through search behaviour, booking handoff and content engagement without inventing revenue claims.
Top passenger question
How much baggage can I take?
Assistant and help-centre demand should feed content priorities and service-deflection decisions.
Operational content risk
Know what is about to go stale.
Product analytics and content governance should meet in one operating rhythm.
Travel alert
Operations
Next review: Event-driven
Baggage policy
Passenger Experience
Next review: 60 days
London offer
Commercial
Next review: Campaign weekly
Victoria Falls guide
Brand / Commercial
Next review: Quarterly
Prepare for your journey
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